Remember the story about the Whole Foods hoax? Here, brush up on it. Basically, a gay "pastor" in Texas bought a cake from Whole Foods, claimed Whole Foods sold him a cake with an anti-gay slur on it and subsequently tried to sue them. This is about the time that I should note that, it was in fact, the gay pastor himself, who wrote said gay slur. Here's the rub, though. Whole Foods fought back, provided video evidence to prove the guy was a lying liar who lies, and counter-sued. Fans of truth everywhere rejoiced.

Also, the guy who sold the cake with the supposed "anti-gay slur" on it? Yeah, that guy was gay himself. Which should come as no surprise. He works at Whole Foods.

It's all ok though, because the professional scam-artist apologized.

“I want to apologize to Whole Foods and its team members for questioning the company’s commitment to its values, and especially the baker associate who I understand was put in a terrible position because of my actions,” Brown said in the statement.

“I apologize to the LGBT community for diverting attention from real issues. I also want to apologize to my partner, my family, my church family, and my attorney.”

No word on whether the company will drop their lawsuit, but I hope they don't. These hoaxes and hoaxes like them (remember "Clock boy"?) are becoming way too common. Worse, they're going to continue until someone is made into a very high profile example. In the realm of the media, a huckster simply needs to slap on the "gay" or ever-popular "trans" label to find themselves entirely immune from scrutiny, fact-checking or due diligence. You know, all the things that are actually the media's job to do. Not included on that list? Cocktails with The President. Or slumber parties. I'm looking at you, Brian Williams.

The truth is that wether it's shutting down Pizza Parlors, Bed and Breakfasts, Bakeries or fraudulent lawsuits, the professional victim class whom the media so loves to court have actually become the bullies. And I don't mean on occasion. It has become the rule rather than the exception.

Don't bake my cake? Lawsuit.

Church doesn't want to marry two butch-cutted lesbians from the Buzzfeed chain-gang? Lawsuit.

Won't let dudes with penises use the ladies room? Lawsuit.

Gay slur on a wedding cake (that I wrote myself)? Lawsuit. No proof required.

Can anyone point me to consistent examples of Christians suing gay businesses out of existence for doing things they don't like? Any Mormons file suit against the Folsom Street Fair for public indecency lately? See, this fraudulent lawsuit is merely a symptom of consistent, pre-meditated wrongful lawsuits. Being a professional gay/trans victim is good business right now, and this guy just wanted to cash his check. Looks like instead of gay cake, he'll be eating some humble pie.

Sorry, that was awful, but it was straight down center plate. Also, here's what happens when you try to get Muslim bakeries to bake a gay wedding cake. You're welcome.