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Math, birds, board games, trees, weather, and driver's licenses, to name just a FEW, are all racist. But don’t shoot the messenger because I don’t make the rules. And if you don’t mind, could you please add headaches to that list?

I know it would be much easier to get a list of things that aren’t racist at this point, but if the Left did that then woke companies could not virtue signal to the masses like Advil has just done in its new campaign.

Advil introduced a new marketing campaign called “The Advil Pain Equity Project.”

Warning: This commercial is painful to watch.

According to its website:

The Advil Pain Equity Project is a long-term commitment to champion equitable and accessible pain relief, created by Advil and launched in partnership with Morehouse School of Medicine and BLKHLTH. The Advil Pain Equity Project's first campaign, Believe My Pain, is focused on illuminating the issue of pain inequity in Black communities.

Advil believes that true pain relief is achieved by targeting pain at the source. That’s why Advil, Morehouse School of Medicine and BLKHLTH have decided to team up in a mission for pain equity. Together, we’re committed to taking on challenges at the source—through various research, educational and community initiatives.

What exactly does “equitable pain relief” look like? Is it not just as crucial for white people to “illuminate the issue of pain?”

I could be wrong, but I am almost 1 million percent sure that black people were allowed to buy Advil all this time. But according to Advil, there is “the issue of pain inequity in Black communities.”

And all this time I thought all races suffered from headaches.

In the commercial, Advil "hosted a roundtable discussion about systemic pain bias in healthcare." Unclear if they are paid actors like most big pharma commercials or real victims of the invisible systemic pain bias, but that’s not the point right now.

According to the video, "Pain Equity is achieved when everyone is treated equally regardless of their age, race, ethnicity, gender or socioeconomic status, and receives the highest quality pain care and management."

But it does not seem that “treating everyone equally regardless of race” includes white people considering this marketing campaign is targeted at “the issue of pain inequity in Black communities.”

Question: What makes “black pain” different from “white pain?” Because as far as I am concerned, pain does not discriminate.

I am sorry if you have a headache after watching that commercial but I don’t recommend you take Advil because it is still unclear what “equitable pain relief” means.

That said, the last time a pharmaceutical company attempted to solve an invisible “epidemic of pain” bad things happened. So let’s hope that “accessible pain relief” looks nothing like that.

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