The CEO of Anheuser-Busch is pushing for its beer and partners to replace the "domestic" label with "American" when marketing beer. It appears the company is still trying to recover from the Bud Light disaster.

According to Fox Business:

Anheuser-Busch is encouraging its distributors and partners to replace the term "domestic" with "American" when marketing beer, arguing that the term better reflects the industry's identity.

In a Wednesday letter titled "A Call for American Beers," CEO Brendan Whitworth expressed his dissatisfaction with the longstanding use of "domestic" to describe American-made beer, saying it shows up on bar menus, at beer stands, in grocery aisles and is used by syndicated data providers "too frequently."

Whitworth starts the letter with six words, "I don’t like the word 'domestic.'"

It’s unclear how much this will help the brand but it’s ultimately up to the un-woke mob if it’s time to forgive and forget. It’s also unclear if they got input from Dylan Mulvaney but that’s neither here nor there.

"I’m asking the Anheuser-Busch team and our wholesalers to make the change. Change the bar menus, change the venue boards, change the signs, change their reports, change their jargon, and insist upon American. I hope other American brewers and wholesalers will join us," he also wrote.

While the word is not "necessarily an incorrect adjective to use," he said, it "just doesn’t fully capture the spirit and passion that’s intrinsic to the American beer industry and its brands."

It’s not known what made him want to embrace national pride over trans pride but according to a former employee, Bud Light has yet to fully recover from the Mulvaney debacle.

"They haven't at all [recovered]," former Anheuser-Busch President of Operations Anson Frericks said Tuesday during an interview on FOX Business' "Varney & Co."

Despite companies backing away from pushing politics through DEI and ESG policies, the damage to Bud Light is still taking its toll as "they continue to shed customers," Frericks said.

It does seem like it would be nearly impossible to recover from this.

LOL. I guess "American-made" is a much better marketing taking than putting that dude's face on a can but time will have to tell if this is enough for the brand to make a full comeback.strategy, but time will

- YouTubewww.youtube.com