Even though Anheuser-Busch's Global CEO Michel Doukeris claims the company's decline post-Bud Light fallout is only 1% of the company's "global sales volume," the company is still hemorrhaging money. Their latest attempt to right the ship has them selling off several of their brands. The beer company that was once popular in Middle America is selling eight of its American-made craft beer brands... to a Canadian company.

Tilray, a Canadian CANNIBUS-lifestyle and consumer packaged goods company, has purchased Shock Top, Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Company, and HiBall Energy.

The sale includes current employees, breweries, and brewpubs associated with these brands. It comes on the heels of AB announcing massive layoffs last month.

Thought to be fair, the bulk of those come from the New York sales and marketing teams. Beer insiders point to AB moving marketing from Middle America to New York City as a key reason why people thought aligning the company with controversial titface performer Dylan Mulvaney would be a good idea. Turns out when you start to care less about marketing beer as much as you do "checkbox marketing," where coastal elites are only concerned about what other coastal elites think of them and revel in the virtue of each other's farts, it can be damaging to your brand.

I think living in that kind of Chelsea-Manhattan bubble really does remove you from the bars and taverns, restaurants and convenience stores, and grocery stores across America. And I think it definitely does have a cultural effect that you can't really measure, but it's definitely there.

Remember how we got here? The now-former Bud Light VP Alissa Heinersceid attacked customers from her eight-million-dollar Central Park home after hiring a San Francisco-based "influencer" marketing firm to set her up with the controversial titface performer.

Blue Point is personal for me because they are the forefathers of Long Island's craft beer scene. I remember people from that same scene accusing them of selling out when they first sold to Anheuser Busch. Great beer that inspired dozens upon dozens of other great local breweries.

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Brodigan is Grand Poobah of this here website and when he isn't writing words about things enjoys day drinking, pro-wrestling, and country music. You can find him on the Twitter too.

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