The global chief marketing officer (yes, that's a real thing) of Anheuser-Busch admits that the Bud Light/Dylan Mulvaney/Fratty and Out of Touch brouhaha has been a wake-up call for the global company. This revelation was made at the global Cannes Lions Festival. Think the International Cannes Film Festival, but for global marketing.

Marcel Marcondes, the global chief marketing officer of AB InBev, was giving a presentation and said the company has been humbled, according to a report from AdAge. The controversial and divisive debates happening in America have been tough for AB InBev, because "what they do" is "bring people together." And in a way, they have. They have brought people together in no longer drinking Bud Light.

“Companies and brands must be driven by their values. We are a beer company. Beer is for everyone.”

...no one ever said beer isn't for everyone.

That’s what we’re doing, being very humble, and really reminding ourselves of what we should do best every day, which is to really understand our consumers. Which is to really celebrate and appreciate every consumer that loves our brands—but in a way that can make them be together, not apart.

M'kay. These are all nice words. Lovely words. Some of the best words. The words globalists and elitists string together when they discuss normies like we're all some kind of sociological experiment.

Marcondes says brands need to really understand their customers. In this case, Bud Light customers. Do you know how I know none of the people in attendance care to understand their customers? The words "global chief marketing officer" and "Cannes."

This all started when an elitist marketing executive with an eight million dollars Upper West Side Home, who hates the fanbase of the product she was marketing to, went to a San Francisco influencer marketing firm (who also hates the fanbase) to change who enjoys their product. At no point in this journey was there anyone involved who drinks Bud Light. A free twelve-pack after rebate says no one involved knows anyone who drinks Bud Light either.

Marcondes added that the brand needs to clarify what it stands for, and that rather than standing for anything political, just be about enjoyment and togetherness. We'll see about that. Because if the global Anheuser Busch wants to get their hands on any of that sweet ESG cash, it's demanded they affirm every woke progressive worldview and political agenda. It is hard to bring enjoyment and togetherness when you take a clear political side on every issue. It's always a side that goes against most of your customers, and never a side that has anything to do with drinking beer.

If Americans are as tired of it as they seem to be -- Mulvaney was just wonder woke corporate pander too many -- that's why we at LWC endorse drinking and shopping local. Keep your money in your community and stop giving it to global companies who hate you.

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Brodigan is Grand Poobah of this here website and when he isn't writing words about things enjoys day drinking, pro-wrestling, and country music. You can find him on the Twitter too.

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