Take a bow, America. You did it. Because of your dedication, Bud Light has now officially gone broker than any company that went woke before. The undisputed King of Beers has been dethroned and is no longer the #1 beer in America. It's been replaced by Modello.

A Mexican beer. Such indignity!

Alissa Heinersceid, the now disgraced Vice President of Marketing, took a job at Bud Light and went from shattering the glass ceiling of being a woman executive to shattering the glass ceiling for being the first woman executive to f*ck up a brand this badly. As VP of Bud Light, she hated the customers of Bug Light. They were too "fratty and out of touch" and she wanted the brand to appeal to people who don't drink Bud Light.

She turned to an influencer ad agency, who suggest she work with titface performer and TikTok ingénue Dylan Mulvaney. Dylan plays a transgender person on the internet, and trans is so hot right now.

The problem is while Dylan is popular with people who have to praise he/she/them in order to keep their jobs in the media, the rest of America did not want to be associated with such a vapid insult to girlhood.

It was a colossal marketing blunder that has cost Anheuser-Busch $26 billion dollars.

This brings us to today's news:

Modelo Especial is now "the number one" beer in America, its U.S. distributor has said, after sales data showed it outsold longtime industry leader Bud Light in recent weeks.

Modelo Especial store sales topped $333 million in the four weeks ending May 28, a 15.6 percent rise on the same period last year, compared with Bud Light's $297 million, a 22.8 percent fall, according to Circana/IRI data figures.

HOWEVER, it's more of a moral victory. Modello is owned in the United States by Constellation Brands. Outside of the United States it's owned by... Anheuser-Busch. Plus we're sure Constellation Brands sells out to the same woke pandering to the radical left that every other corporation in America does.

The only way to know for sure your money isn't helping is if you buy from a local brewer. We at the Louder with Crowder Dot Com website endorse doing so. Even if the brewer votes for different people than you do, they tend not to be dicks about it.

AB went from having the #1 brand in America to having the #2 brand in America with a beer they own globally. No, we didn't destroy globalism with one fell boycott.

We still sent a message, though. Companies are going to have to choose between the radical left's agenda and average Americans who want to be left alone.

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Brodigan is Grand Poobah of this here website and when he isn't writing words about things enjoys day drinking, pro-wrestling, and country music. You can find him on the Twitter too.

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