"Brodigan, again? Another Bud Light post?" At this point, it's more of a morbid curiosity. Though, finding out the bulk of the Anheuser-Busch layoffs are taking place in the sales and marketing departments of New York City came with an interesting tidbit.

Controversial titface performer Dylan Mulvaney is an easy target, but I don't fault her/him/it or they. When you get sent a bag of money to shill for Bud Light, you go get your bag. It was the philosophy about how much Bud Light executives hated their clientele that led to working with Dylan, as exposed in the now infamous "fratty" and "out of touch" podcast. That's what caused customers to look for beers that don't hate them.

According to Beer Business Daily publisher Harry Schuhmacher, that's what the company gets for moving its headquarters out of real America and into the most Leftist part of New York City.

A-B made a conscious decision back in 2015 to move their sales and marketing functions to New York from Saint Louis, where they had been headquartered for, you know, 100 years. At the time, distributors warned them that might give them a hole in their thinking. It might give them gaps in connecting with Middle America. And sure enough, that clearly happened.

They broke the cardinal rule of beer marketing in that you don't push politics or religion on people. The rub is in New York City, pushing your politics on people IS the Left's religion. Schumacher says the company started to care less about marketing beer as much as they did "checkbox marketing," where coastal elites are only concerned about what other coastal elites think of them and revel in the virtue of each other's farts. Remember, it's all about the global sales volume and that sweet ESG cash.

I think living in that kind of Chelsea-Manhattan bubble really does remove you from the bars and taverns, restaurants and convenience stores, and grocery stores across America. And I think it definitely does have a cultural effect that you can't really measure, but it's definitely there.

Oh, you can definitely measure it. 30% loss of volume and $27 billion in market value.

But again, how did we get here? The now-former Bud Light VP Alissa Heinersceid attacked customers from her eight-million-dollar Central Park home after hiring a San Francisco-based "influencer" marketing firm to set her up with the controversial titface performer.

There is a trend with progressives where the only way to be "inclusive" and "for everyone" is to sh*t on the people who currently enjoy a product. It's called the Kathleen Kennedy method. Heinersceid wanted to shed Bud Light's image of being a beer people she looks down on enjoyed.

There is a lesson to be learned here for other corporations. F*ck New York City. There is valuable and skilled talent in the normal parts of America as well, but they don't hate the people you want to sell things to.

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Brodigan is Grand Poobah of this here website and when he isn't writing words about things enjoys day drinking, pro-wrestling, and country music. You can find him on the Twitter too.

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