Budweiser has a new plan to attempt to win back customers. And it sounds very familiar.

Their latest ploy is to convince people they are patriotic again. Bud has a new camouflage can to raise money for their veterans' charity, Folds of Honor.

There is NEVER a bad time or excuse to support the families of our veterans or first responders. That goes double for families who have lost loved ones in the line of duty. Period. But for some reason, I can't shake this sense of deja vu. Something about this plan to make cans camouflage to raise money for veterans feels familiar...

There it is! After Budweisers unfortunate, real-time experiment on the correlation between getting woke and going broke, an opportunity was presented for another brewery to step up as America's beer. No one better to fill the void than America's oldest brewery, Yuengling.

Yuengling, three months ago, announced new camouflage cans with a red, white, and blue logo. And proceeds benefit a veterans' charity. Wendy Yuengling, Chief Administrative Officer, said of the collaboration: "As the Oldest Brewery in America, we are dedicated to supporting the U.S. military and are always seeking ways to further show our appreciation to those that protect our country’s freedom. We are grateful to partner with Team Red, White & Blue, an organization that shares our devotion to the men and women that have served as our nation’s heroes.”

Budweiser sees their former customers looking to Yuengling as their anti-woke option. And as I said, there is never a bad excuse to help our veterans. The difference is when an American-run company does it, it feels more authentic. When a company run by a foreign own global corporation like Anheuser-Busch -- one that has exposed who they REALLY are -- does the same it reeks of desperate pandering.

And Americans are seeing right through it:

Let's recap how we got here with LWC's Keys to DERPtory:

1. Controversial titface performer Dylan Mulvaney announced he and/or she was a new brand ambassador for Bud Light as part of their March Madness campaign. An odd choice since in Dylan's portrayal of a woman he presented as someone too ditzy and basic to know what March Madness was, as opposed to any of the thousands of real girls who love college basketball.

2. A podcast appearance of now-former Bud Light VP Alissa Heinersceid came to light. The now disgraced marketing elitist lashed out at Bud Light customers as "fratty" and "out of touch. It was important to her to have another approach that included a San Francisco-based "influencer" marketing firm setting her up with Mulvaney. There is a trend with progressives where the only way to be "inclusive" and "for everyone" is to sh*t on the people who currently enjoy a product. It's called the Kathleen Kennedy method.

3. No one at any level of AB, ABInBev, or Bud Light thought to utter four simple words: "Sorry, we f*cked up."

But I'm sure the cans will work.

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Brodigan is Grand Poobah of this here website and when he isn't writing words about things enjoys day drinking, pro-wrestling, and country music. You can find him on the Twitter too.

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