I've always felt a kinship with Clay Travis. We have a lot in common. We both like boobs and the First Amendment. What I didn't know about Clay is that he is an amateur social scientist as well. Over the weekend, he conducted the Free Beer Test.

Travis was rocking out at a Nashville concert and brought a few coolers with him loaded with beer. Some Michelob, some Yuengling, and of course some Bud Light. All things were equal. Open the cooler. Take a free beer. Guess which beer was left over at the end?

It is not just that people aren't buying the beer. You vote with your dollars. People voting with their dollars by spending them on any other beer is bad enough for the company. But beer drinkers, at least in this experiment, didn't even want to be seen drinking the beer FOR FREE. When have you ever heard of someone turning down free beer? I'm fairly certain the only time I drank Bud Light was if I was handed a free can.

These results led Dr. Travis to the following conclusion: "There’s no quick fix here, brand is slaughtered in red state beer drinking communities. Bet there is hardly any at SEC tailgates this fall."

My advice for college bros is to switch to Miller Lite. If you are looking for a cheap beer you can crush twelve at a time, it's just as good as Bud Light but the can looks cooler.

However, since we here at the Louder with Crowder Dot Com website believe in calling balls and strikes, I do have one criticism about this experiment. At no point in the research does Clay mention WHAT concert he was at.

It has nothing to do with proving how toxic Bud Light has become. I'm just curious.

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Brodigan is Grand Poobah of this here website and when he isn't writing words about things enjoys day drinking, pro-wrestling, and country music. You can find him on the Twitter too.

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