Beer drinkers, some bad news. It looks like it's not just Bud Light that has gone off the woke deep end. Guinness has entered the chat.

Diageo, the makers of Guinness, recently released this ad for their J&B whisky. The ad features a Spanish grandpa who is a tad obsessed with wearing makeup. The grandpa buys makeup in secret and puts it on in the dead of night so his family doesn't know. At the end, he shows his (apparently) transgender grandchild how to use makeup, too.

The ad originally aired last holiday season. Diageo said the ad, which is titled, "She," is intended to show that "the love that unites them is so great it can overcome any prejudice or barrier." Úrsula Mejía-Melgar, Diageo’s marketing director for Southern Europe, gave a statement to Fox9 explaining, "At J&B we want everyone to feel free to celebrate at Christmas, to give visibility to a reality that thousands of people in the LGBTQ+ community face in seeking a safe space to be their true selves during the holiday season. ‘She’ is a story that invites everyone to celebrate Christmas freely.”

This whole ad just weirded me out, mostly because it has absolutely nothing to do with any sort of alcoholic beverages. Also because the grandpa woke up in the middle of the night to put on makeup. That's gotta be horribly disruptive to his circadian rhythm.

Really though, why do commercials nowadays have zero relation to the products being advertised? In a few months, people will probably still remember this bizarre ad. But most people almost certainly will not remember what the ad was for - due to the fact that the product doesn't appear until the very end, and even then, only for a few seconds. I'm no marketing whiz, but that seems like a bad strategy.

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Lily is a Zoomer college dropout who somehow landed a writing gig here at LwC.com. In her spare time, she enjoys going for runs, touching grass, and occasionally tweeting tweets for fellow tweeters.

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