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2024 ElectionNovember 08, 2024
What leftists and legacy media miss about the brilliance of Donald Trump's podcast strategy
There are two immediate dopamine hits after winning an election. One is the winning mixed in with the meltdowns of the losers. The other is watching the losing side point fingers at who to blame and attempt to find the one excuse that explains away why their candidate lost other than the fact their candidate su-diddly-ucked. Within the gates of Kamalalot, they settled on two. The first is how racist and/or sexist Black and Latino voters are. The other is podcasts and how, unlike the Democrats, conservatives have their own media ecosystem.
No, seriously. That's what they're going with.
Democrats aren’t going to win elections again until they build a well-oiled information ecosystem that extends to podcasts and every social media platform and can pierce the right-wing propaganda bubble . It doesn’t matter if you delivered on the economy or we are actually safer…
— Asha Rangappa (@AshaRangappa_) November 7, 2024
Democrats quite literally control legacy media and universities, they started Pod Save Everything, ActBlue destroys WinRed in fundraising efforts, and their ground game destroys what the GOP has. At a certain point, you have to acknowledge that your MESSAGE is the problem. pic.twitter.com/XVu33UTx80
— Daniel (@iWENDTthere) November 6, 2024
Get a load of this guy.
.@Anandwrites: "What [conservatives] have done in their online media ecosystem is build a radicalization engine ... We don’t have the equivalent of Joe Rogan & Jordan Peterson to move [men] in a feminist direction." pic.twitter.com/7RfKDtdtvp
— Tom Elliott (@tomselliott) November 8, 2024
Van Jones comes closer to getting it. However, the irony of saying Democrats need their own media ecosystem while on CNN appears to have escaped him.
Democrats were laughing at Donald Trump and Elon Musk. Guess who's laughing now?:
Van Jones: "Here's how we got beat:
Conservatives built a different media system. Online, podcasts, streaming platforms, they were spending their money there.
We were laughing at them!"
Pride… pic.twitter.com/ajMweTmysP
— Eric Abbenante (@EricAbbenante) November 8, 2024
Yes, Trump and JD Vance working the podcast circuit was a key component in their victory: Theo Von, Full Send, Logan Paul, Andrew Schulz, Joe Rogan, Bussin' with the Boys, etc. It was a strategy that apparently we owe to Barron Trump.
I apparently missed that it was Barron Trump's idea for the campaign to hit the podcast circuit.
He needs to be named chairman of the brand new Department of The Boys. https://t.co/CwvjVFeT0d
— Brodigan (@brodigan) November 7, 2024
What the left and the media (but I repeat myself) are missing is not that conservatives have "built a separate ecosystem for themselves." There is not much difference between Trump talking to Rogan and Full Send than there is between Kamala Harris talking to Stephen Colbert and The View. Other than the fact she's an idiot and neither Colbert nor the shrill harpies from The View have any credibility with America.
It's that those alternative media outlets allowed Trump and Vance to talk in length and effectively destroy the caricatures that legacy media created for them. You got to hear what they actually think and actually say. Not what legacy media and Big Tech take out of context.
What legacy media allows to be portrayed has always been a problem for the right. As resident oldhead here at LwC, I was around to remember Bob Dole running for president in 1996. Every time you saw him on TV, he looked like a grumpy, bitter, angry old man. The day after the election, he went on Dave Letterman and was funny and engaging, making you wonder where the hell this guy was during the campaign. Same with John McCain. You can literally watch the difference in real-time how the media portrayed him before he ran for president versus while he ran for president. Then again, after he ran for president.
The most damaging moment during the presidential race, and the beginning of the end for Harris-Walz, was the VP debate when people first got to see JD Vance in FULL context. It turns out he was not the "weird" person that the left and the media (but I repeat myself) created a narrative about. Then, that guy did podcasts and got to speak to a larger, apolitical audience.
It's not that there is an "ecosystem" or a "manosphere." It's that Trump and Vance were allowed to speak without having legacy media outlets that despise them and were actively rooting for their opponents, talking over them and twisting their words. As it turns out when Americans are allowed to hear what conservatives REALLY think and REALLY have to say, they like it.
Go figure.
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Brodigan is Grand Poobah of this here website and when he isn't writing words about things enjoys day drinking, pro-wrestling, and country music. You can find him on the Twitter too.
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