I get that Marvel Studios wants a win after a series of flops. Phase 4 has been anything but memorable. The media coverage of the movies/Disney shows sticks out more than any of the movies or shows. However, overhyping and under-delivering isn't the way to go. This is the case with the Fantastic Four: First Steps teaser trailer.

Ackshually, yesterday there was the teaser trailer to the teaser trailer. We need to have a national conversation about ending this as a practice. It's a commercial to a commercial to a movie. Knock it off.

Then, you tuned in at 7:00 AM to see the trailer, which turned into an hour-long countdown to the trailer.

Then, after the countdown, there was more overhype with an interview with the four cast members, none of which looked like they wanted to be there.

Then, FINALLY, the trailer...

Meh.

If they had just uploaded the trailer to all of the social medias, it would have been...wait for it...fantastic. Instead, they hyped it up to be the most important comic book movie trailer EVER. All you get is a brief look at the characters, and the word "family" is repeated over and over again. Dominic Toretto called, and he wants his catchphrase back.

For an example of how to do a teaser trailer well...

The Fantastic Four is a comic that the cinematic universe never quite got right. They are among Marvel Comic's oldest characters. The TL:DR is that they are a family of astronauts who went into space and got blasted by cosmic energy. One of them is stretchy. One of them is invisible. One of them is flaming. One of them is made of rocks. There was a movie in 2005 with a sequel in 2007. Then, they attempted a gritty reimagining of the franchise with a new cast in 2015. Every attempt to bring "the first family" to the big screen has been ass.

I'll admit, as resident oldhead here at the Louder with Crowder Dot Com website, maybe the movies aren't for me anymore. That's fine. Everything from 2008's Iron Man to Avengers: Endgame was a golden age for comic films. Throw in Christopher Nolan's Batman and Zack Snyder's Superman, and we comic geeks were eating good for decades.

Marvel thinks First Steps will anchor its "Phase 4" series of films and bring the MCU back to prominence. Meh.

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Brodigan is Grand Poobah of this here website and when he isn't writing words about things enjoys day drinking, pro-wrestling, and country music. You can find him on the Twitter too.

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