Well it’s come to this. People are upset that a retailer like Target, who’s primary goal is to sell things and uses descriptors in their aisle signs to direct you toward products, used a gender reference for a toy... that has traditionally been for boys. Cis-Monsters.

Here’s the sign causing all the commotion:

 Image Source

Yes, that’s the controversy. Building Sets. Girls' building Sets. No really, that’s it. Stop looking for a scantily clad Victoria’s Secret ad in the background, you pervert. The controversy is the sign. That sign. For realzies.

Could Target have avoided the dustup if they’d said “Boys' Building Sets” as well? The world will never know, but probably not…Because for some people—cough SJW feminists cough—this whole silly sexist idea of boy toys and girl toys has been a nettling source of playground tension for years:

"Thank you! I'm so tired of my daughter trying to play with her best friend (a boy) and him not wanting to because whatever she has is a girl toy. Or not wanting to watch the show she suggested because it's a girls' show," one commenter said. "Eliminating these gender typed divisions will help kids learn a toy is a toy, a show is a show, fun is fun.”

See, toys labeled girl stops those inherently sexist little boys (probably little white boys, those are the worst kind) from playing with girls. We must relabel all the things!!!

But amongst all this non hormonal (because hormones are sexist) brouhaha, has anyone stopped to consider that maybe, just maybe, all Target was trying to do was something as simple as: “Hey, this toy-maker has a pink building set to encourage girls to build things! Let’s advertise that we have building sets just for girls, so they can become the little engineers they already are. After all, feminine engineers are great.”

Of course not. The left is never happy. Encouraging girls to build things with pink=sexism. Labeling products for boys and products for girls= sexism. Delineating gender at all, thereby advancing the radically intolerant idea that boys and girls are different? Double-secret sexism!

Gender Neutrality 2.0: coming to punch you in the face in a store near you.