The Lego Group has learned the hard way that the climate cult is nothing more than a scam.

The company has announced it has abandoned plans to make its bricks from recycled plastic as using the new sustainable material does not reduce carbon emissions like thought and is actually worse for the environment.

Why does it seem that every attempt to make things more ‘sustainable’ always ends up being worse for the environment?

What do they call it when you keep doing the same thing over and over again and expect different results?

Oh, yeah. It is called INSANITY.

The company’s prototype Lego brick using PET plastic from old bottles was announced in 2021.

The hope was that the material could have offered an alternative to oil-based bricks.

However, Lego has now said that after more than two years of testing, using the material instead of oil-based plastic would have a higher carbon footprint.

The company began researching a potential transition to recycled plastic from acrylonitrile butadiene styrene (ABS), which needs about 2kg of petroleum to make 1kg of plastic.

“It’s like trying to make a bike out of wood rather than steel,” said Tim Brooks, head of sustainability. The “level of disruption to the manufacturing environment was such that we needed to change everything in our factories.”

You know, it might just benefit companies to stop making business decisions based on mob fears and climate alarmism.

What is that saying? Oh yeah, ‘go woke, go broke.’

He added, “After all that, the carbon footprint would have been higher. It was disappointing.”

Niels Christiansen, chief executive, told the FT that there was no "magic material" to resolve these challenges.

"We tested hundreds and hundreds of materials. It's just not been possible to find a material like that," he said.

But don’t worry because a spokesperson for the company told the BBC: "We remain fully committed to making Lego bricks from sustainable materials by 2032.”

"We are investing more than $1.2bn in sustainability initiatives in the four years to 2025 as part of our efforts to transition to more sustainable materials and reduce our carbon emissions by 37% by 2032."

Every time progressives try to drastically change things because they are scared of summer, bad things always seem to happen.

Here is one example:

San Francisco became the first city to ban plastic shopping bags in 2007.

Several years later, professors conducted a study of the effects of that ban. They found that as soon as it went into effect, deaths related to foodborne illnesses spiked in the city, increasing as much as 50 percent.

They concluded that non-plastic reusable bags were the culprit because harmful bacteria would begin to grow inside the bags, turning them into "petri dishes".

"Subsequent bans by other cities in California appear to be associated with similar effects," the study also concluded.

Most recently, it turned out that those mushy paper straws are actually toxic and worse for the environment and human health.

DEBUNKED: The Paper Straw SCAM! | Louder with Crowderwww.youtube.com

Yet, climate prophets keep telling us we must do all these things or else we will all die.

Progressives continue to piggyback and copy each other's awful and unproven ideas in order to virtue single and pretend they actually give a crap.

But hopefully the company will be able to find an alternative solution so they can accomplish their goal to appease the climate alarmist mob.