Ron DeSantis wants you to think he's running for president. When an official announcement is coming is anyone's guess. But every move he has made this past year are moves made by someone who is running for president. Like, for example, a major book release that is half-autobiography/half policy prescription for America.

To hype up that book release, we have this video that is only missing one thing: the words "DeSantis" and "2024" in succession.

It borrows from the Florida governor's inaugural address this past January. DeSantis says in the -- preview video of his new book -- "...when the world lost its mind, when common sense suddenly became an uncommon virtue. Florida was a refuge of sanity, a citadel of freedom for our fellow Americans and even for people around the world."

Later on, "Florida is proof positive that we the people are not destined for failure. Decline is a choice. Success is attainable. And freedom is worth fighting for."

I mean...

I think it's clear I'm a DeSantis fan. Or a "DeSimp" as marks for another candidate like to troll with on Twitter. I want him to run. I look forward to supporting him if/when he runs. And I'm guessing he is surrounded by smarter people than me who have laid out a timetable for when that announcement will be. It's been a very compelling storyline thus far. But there needs to be a payoff.

I don't think there is a 2028 or 2032 if this journey ends with "now is not the time." My money says that DeSantis realizes this too.

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