While corporate America once thought being politically correct, despite being morally incorrect, was the best financial move, that could not be further from the truth. Subsequently, the past that consisted of woke marketing being shoved down the masses' throats is no longer the status quo and many organizations are learning that the hard way.

San Fransico Pride has announced it’s facing financial trouble after many sponsors pulled out of the event, including Comcast and Anheuser-Busch.

According to Fox News:

SF Pride executive director Suzanne Ford said that the show will still go on, but organizers are going to have to make do with a smaller budget. Ford expressed suspicion this was part of a wave of businesses distancing themselves from diversity, equity, and inclusion (DEI) programs under the Trump administration.

"The tone has changed in this country. Businesses already hedge their bets, and I think people who, this isn't their hard core value of their corporation, maybe they're rethinking their investment," Ford said.

It's unclear how many companies make Pride Month a "hardcore value" but I doubt it's as many as the organizers think.

Ford said that five corporations pulled their sponsorship of SF Pride, resulting in a loss of approximately $300,000, and told Fox News Digital, "The overall budget goal is $2.3 million, and while we have nearly $1 million already committed, we now need to raise an additional $1.3 million to meet our target. We remain focused on securing the necessary funds and appreciate the continued support from our community and partners."

This is the organization that’s astonished as to why they remain deeply unpopular with the American people.

The companies that reportedly pulled their funding are Benefit Cosmetics, Comcast, Anheuser-Busch, alcoholic beverage company Diageo, and wine company La Crema.

Why should any of these companies fund behavior like this?

If organizers wish to panhandle their way through the event then the least they can do is not have naive people who don't understand anything lecture the masses on things they are deeply wrong on. Not only is it a poor marketing move to help fund that, but it's also an effective way to lose sponsorships. The organizers have now learned that the hard way and that is nothing more than a personal problem.

- YouTubewww.youtube.com