“Psychological projection” is a defense mechanism that progressives often suffer from where they subconsciously project undesirable feelings or emotions onto someone else, rather than admitting to or dealing with the unwanted feelings.

This is what we are about to witness in this interview with Target CEO Brian Cornell.

Cornell suggested that the blowback over transgender merchandise that generated a boycott came from violent customers who threatened his employees’ safety, which hurt far more people than George Floyd rioters in the fiery, but mostly peaceful protests in the summer of 2020.

What an interesting strategy this man has decided to take as he doubles down on the customers who actually pay for merchandise while praising the ones who looted their products.

In May, shoppers discovered LGBT Pride clothing for kids and “tuck-friendly” swimsuits for children.

“We’ve seen natural disasters, the impact of COVID, some of the violence that took place after George Floyd’s murder, but I will tell you, what I saw back in May, is the first time since I’ve been in this job where I had store team members saying, ‘It’s not safe to come to work,'” he claimed, adding that angry customers “threatened to light product on fire.”

According to Cornell, Target is still suffering from low sales.

“They were very aggressive with our team members, personally threatening them, yelling at them,” Cornell said. “You know, they threatened to light a product on fire in the store. … We’ve been celebrating heritage months, like PRIDE, for over a decade now, we’ve never seen this kind of response.”

After Target announced the removal of the merchandise due to the backlash, several company stores received bomb threats from people who were upset with the REMOVAL of the merchandise, according to The Hill.

Are we supposed to believe those threats came from conservatives who were upset that “tuck-friendly” clothing for kids was removed?

Did conservatives even do anything other than complain on social media and refuse to shop there? I think we all know the answer to that.

Well, I highly doubt this interview will do him any favors when it comes to increasing sales. Progressives always double down on their mistakes.

All he is doing is virtue signaling to the crowd that votes for policies that contribute to the company's demise. There's a reason Target is closing nine stores in far-left cities, and the reasoning has nothing to do with conservatives being mad over “tuck-friendly” bathing suits. But has everything to do with the same voters who were responsible for the 2020 riots.

Target announced that it is closing nine stores in four far-left cities because organized retail crime is threatening the safety of employees and customers.

The company said it “cannot continue operating these stores because theft and organized retail crime are threatening the safety of our team and guests, and contributing to unsustainable business performance.” Target can only be successful “if the working and shopping environment is safe for all.”

Before this “difficult decision” to shutter the stores in Democratic strongholds, it invested in “strategies to prevent and stop theft.”

However, those preventative measures just could not hold up or do much of anything in a city that is run by Progressives.

“Despite our efforts, unfortunately, we continue to face fundamental challenges to operating these stores safely and successfully,” Target’s statement said.

In just one of many examples coming out of the mostly peaceful rioters in 2020, looters descended upon a Minneapolis Target, smashing windows, dismantling equipment, and grabbing what they could. They were seen carrying merchandise with no interference by police.

And this man really wants us to believe this is nothing compared to backlash over bathing suits?

Get real.

This is a classic approach all of these companies take. They deflect, refuse to address the choices they have made, and never acknowledge the consequences of their actions. But I guess the truth really does hurt and in this case, it hurts so bad that it's easier to continue to see sales plummet than it is to honest.