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ArticlesJune 28, 2024
Tractor Supply Co. was forced to backtrack on its woke DEI agenda thanks to conservatives fighting back
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There is no reason a liberal from NYC would ever have anything to do with a tractor supply company, and it’s probably safe to assume that the majority of their clientele is not progressives.
But rather than read the room, one company chose to do anything but that. And instead of focusing on all things tractor and keeping their woke ideology to themselves, they decided to promote and fund all things debauchery.
However, when the right-wing mob declares a company is worthy of being Bud-Lighted, things don’t end well. This is why the Tractor Supply Company now claims to have listened to its base and has vowed to reverse course all things wokeness.
Massive victory to report. I’ve exposed the woke agenda @TractorSupply’s corporate office for 3 weeks. Now they’ve responded.
Here’s their statement:
• They will no longer sponsor pride festivals!
• They are ELIMINATING ALL DEI roles and they’re retiring their DEI goals.
•… pic.twitter.com/dKC91GWykk
— Robby Starbuck (@robbystarbuck) June 27, 2024
According to The Post Millennial:
In a statement, Tractor Supply said: "We are passionate about being good neighbors in our hometowns because, without you, we would not be what we are. It is imperative to us that our customers' hard-earned dollars are taking care of our Team Members and the communities we all love."
"We work hard to live up to our Mission and Values every day and represent the values of the communities and customers we serve. We have heard from customers that we have disappointed them. We have taken this feedback to heart," the company continued.
"Going forward, we will ensure our activities and giving tie directly to our business," the company said. " For instance, this means we will: 1. No longer submit data to the Human Rights Campaign, 2. Refocus our Team Member Engagement Groups on mentoring, networking, and supporting the business, 3. Further focus on rural America priorities including ag education, animal welfare, veteran causes, and being a good neighbor and stop sponsoring nonbusiness activities like pride festivals and voting campaigns, 4. Eliminate DEI roles and retire our current DEI goals while still ensuring a respectful environment, 5. Withdraw our carbon emission goals and focus on our land and water conservation efforts."
But if they weren't caught then they would still be trying to help progressives in the trans revolution so it’s unclear if they even have morals or if they just jump on whatever bandwagon they believe serves them best.
In other words, these people could care less about anything as long as they are working in their self-interest above anyone else. They didn’t care about how drag queen story hour is bad for kids but because it's bad for business they will stop supporting it. That makes no sense.
They are a tractor supply company, what does that have to do with pride events? Why were they so concerned with funding that instead of focusing on tractors?
They are not sorry they did what they did; they are sorry they got caught. Whoever is calling the shots is as woke as one can get. Well, not woke enough to choose drag over profit. Nonetheless, it's still a smart business move to just stay out of anything controversial.
It's unclear how things will go for them from here, but better late than never.
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