Add former UFC star and Green Beret Tim Kennedy to the list of people who are done with Nike (see Singer John Rich Absolutely LOSES IT Over Nike-Kap Ad and Donald Trump Weighs in on Nike/Kaepernick Ad "Controversy"). Though it's not just him. As Kennedy says in this video, it's his brothers in arms too.

Kennedy is currently participating at a military school course at Fort Bragg in North Carolina -- where he told us he feels the ad is disrespectful to the flag and to the men and women of the U.S. Armed Forces.

"When I walked into the team room this morning, there were some people who were fuming," Kennedy tells TMZ Sports ... "I'm not gonna speak for them, but there was no one happy about it."

Kennedy's got a huge problem with the words in Colin's Nike ad -- "Believe in something. Even if it means sacrificing everything."

Tim says every member in this special forces team room has lost at least 10 friends who died while serving their country ... and he finds it offensive that Colin would describe what he's been through as "sacrificing everything."

This where the protest fails. I'm talking about the original National Anthem protest in 2016. Once Trump got involved, everything got stupidly tribal. Reason was lost and forgotten.

But in 2016, the National Anthem protest failed because apolitical people in the middle were offended. People who have lost friends and family in combat, and who associate the flag and the National Anthem with that sacrifice. The apolitical people in the middle are the hearts and minds you need to change. Kaepernick didn't.

Think about it. Are we actually talking about police brutality and issues affecting urban America? Nope. We're yelling at each other because it makes for good television.

NOT SUBSCRIBED TO THE PODCAST? FIX THAT! IT’S COMPLETELY FREE ON BOTH ITUNES HERE AND SOUNDCLOUD HERE.