In every boy's life, there were two iconic moments growing up. The first Playboy he found in the woods. And the first Victoria's Secret catalog that was accidentally delivered to his address instead of his hotter neighbor. Many a tube sock lost their lives that day.

Because men like looking at attractive women, feminists and other woke scolds had been after the lingerie company for some time. In June 2021, the woke won and VS decided they were going to do away with attractive models in favor of people like Meghan Rapinoe. Who accused the company of patriarchy and sexism. Two years and BILLIONS OF DOLLARS LATER, the company is realizing they made a mistake.

In 2021, chief executive Martin Waters said the company needed to "stop being about what men want and to be about what women want." Now she is saying "Despite everyone’s best endeavors, [our changes] have not been enough to carry the day."

Turns out women didn't want the woke crap either. The company went from $7.5 billion in revenue to $6.2 billion in revenue. So they are bringing sexy back with Victoria’s Secret: The Tour ‘23. It's an attempt to "revive the runway show format" and find a happy medium "somewhere in between the personification of male lust of the brand’s aughts-era heyday and the inclusive utopia promoted by its many disruptors."

This is my favorite part of the CNN article:

Favorable reviews from online critics never translated into sales.

It's similar to Bud Light. I don't think we need a full recap of Dylangate. But in a nutshell, people who worked for the company yet hated the product and the people who bought it made horrible marketing decisions as a result.

In 2015, Anheuser-Busch moved its marketing and advertising teams from its native St. Louis to 24th Street in New York City. Along the way, Schuhmacher said it fell into a culture of what he calls "checkbox marketing," where coastal elites in a trendy Chelsea neighborhood make decisions that will look good on LinkedIn, as opposed to what will actually help sell beer.

Or sell bras and panties. Coastal elites are only concerned about what other coastal elites think of them and revel in the virtue of each other's farts.

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Brodigan is Grand Poobah of this here website and when he isn't writing words about things enjoys day drinking, pro-wrestling, and country music. You can find him on the Twitter too.

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