The fallout over the Bud Light/ Dylan Mulvaney controversy just keeps going. Yesterday, a conservative social media mogul launched a woke-free alternative beer. Now today, a conservative group launched an alert system to notify customers of woke brands.

The system comes from Consumers' Research, a conservative nonprofit based in D.C. The 'Woke Alert' has consumers enter their phone number to receive text updates on companies that have veered into the woke abyss. So far, it's issued warnings on Bud Light and Jack Daniel’s 2021 “Small Town, Big Pride” campaign.

Executive Director Will Hild told Axios, "We are launching Woke Alerts to help consumers make better-informed decisions about where to spend their money. We believe companies should focus on their customers and not woke politicians and progressive activists.”

Lefties were quick to mock the woke text system. Of course. Political consultant Anna Bahr told Axios, "I hate to break it to the radical right, but people in this country are a lot more concerned about paying for an eighty-dollar tank of gas than the color of their Budweiser bottle."

But what if - hear me out - the same people driving up the price of gas are also pushing for rainbow colored beer bottles? And it's all part of the same agenda?

Rep. Robert Garcia called the service "laughable" and claimed the right is "hell-bent on moving the country backwards". If by backwards he means back to traditional values of morality and Christianity, then I 100% agree.

I don't know about you, but to me, this system seems like a great idea. It makes it incredibly easy for consumers to avoid buying products in conflict with their values, without spending their own valuable time researching the brands. Perhaps it can help bring about that cultural change we're all hoping for. And quickly.

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Lily is a Zoomer college dropout who somehow landed a writing gig here at LwC.com. In her spare time, she enjoys going for runs, touching grass, and occasionally tweeting tweets for fellow tweeters.

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