Strange things are afoot in the beauty industry. For instance, it's now standard beauty guru procedure to marinate one's cheeks in five layers of face goop. Like a freshly seasoned steak slab. I make no exaggerations here. It's called "baking." Look it up one day if you're feeling short on nightmare material.

Speaking of nightmares, remember that CoverGirl story from a while ago (see PROGRESS: Newest CoverGirl Spokesperson is Actually... A CoverBoy?!)? They made #HIStory by hiring their first-ever male ambassador. Well step aside, CoverBoy. There's a new, freshly baked slab of dudelady in town...

Back in October, CoverGirl welcomed James Charles as its first male face. Now, Maybelline has followed suit by signing on another one of the wildly popular "beauty boys" of the vlogger world: Manny Gutierrez...

The makeup artist stars in Maybelline's "That Boss Life" campaign promoting Big Shot Mascara alongside fellow Insta-famous beauty blogger Shayla Mitchell and sweepstakes winner Jackie Flowers.

Again, this comes just a few months after CoverGirl's inclusive hire. It's not exactly a coincidence. The beauty, fashion and entertainment industries are seeing a huge uptick in femme-male representation (see 'Gender Fluid' Actor Eligible for Male AND Female Academy Awards).

Notice something off about this? Maybe he's born with it, or maybe it's Maybelline. Or maybe it's that pube-esque beard they slathered in cakey, matte foundation in a poor attempt at distracting from the grossness, deriving directly from their shemale model having a penis. Either way, Manny's gay o'clock shadowed face doesn't exactly hit home with Maybelline's target audience. As a regular woman, this sod's eyelashes aren't going to sell me on the newest mascara. It has zero appeal because women can't relate to NOT SO MANLY MANNY. We want to look like Kate Moss... Not the glitter-bombed, hairy underside of a potato.

Alas, the opportunity still went to a lad who bears none of the qualities fitting the job. Simply because he's a cross-dressing hombre. Say, that sounds a lot like... sexism. Feminists? Any time you want to squawk in on this one.

Look, companies can hire whoever they want. Obviously. Remember the old saying, "sex sells"? The left has now fostered a culture in which political correctness sells. Or at least that's what they're banking on. Coincidentally, it's also a culture that says man-fairies can - and should - swipe modeling careers from beautiful, actually-qualified women. So much for breaking glass ceilings, ladies. There seems to be a lot of gay, male privilege going on lately...

Redefining 'beauty'

If you're noticing quite a bit of uncharacteristic silence from feminists on this issue, it's because they created this bushy-browed monster. Leftists insisted upon "redefining beauty" to include sweaty, feminist seacows (see FAIL: Feminist Lingerie Company Tries to 'Redefine Sexy.' Misses Huge Irony...). It opened the floodgates thusly.

After all, now that anybody can be "beautiful," the mancakes want in (read OPINION: Sorry, Not Everyone is 'Beautiful.' And That's a Good Thing...). Aaaand makeup companies are promptly lining up to hire these androgynous mules. Sorry ladiIt's the tolerant thing to do.

Welcome to 2017...

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